LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and